Calming customer's fears of WebObjects/Apple ...

[bruce at iterative.com (Bruce Fancher)]

Techies (myself included)love to talk about how great the technology they've
selected is.  Customers don't care, or worse, are frightened and confused.
If at all possible, instead of selling WebObjects, sell yourself.  You're a
smart, skilled and experiened developer who is going to build them a web app
in industry-standard 100% pure Java.

WebObjects?  Oh, that's just some jar files and developer tools we're going
to be using along with a web server, a database and a bunch of other
software you don't need to worry about it.  No reason to give it a second
thought.

Bruce